24 Sep 2025
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September'25 Barometer - 167

Who Uses E-Commerce Websites?

E-Commerce Private Sector
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SUMMARY

The practice of shopping on e-commerce sites is steadily increasing. Trendyol has rapidly increased its market share and gained clear leadership. Socioeconomic status determines the use of e-commerce sites, but it's also possible to observe variations in spending behavior. The percentage of Trendyol users in the general population is 52 percent, while Amazon users are 11 percent. Trendyol users spend the most of their income, accounting for 71 percent.

This content profiles e-commerce site users in terms of their spending habits and behaviors:

  • Which websites do you shop on?

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