Waiting for the November Sales

SUMMARY

This content was prepared by analyzing in detail the responses to the question “Which of the following categories did you postpone shopping for until the November sales period?” asked as part of the KONDA October 2025 Barometer, based on different social profiles. The analysis examined the groups that postponed their shopping until the discount period based on variables such as gender, age, income status, and lifestyle. In addition, the online communication and shopping behaviors of this group waiting for the discount period were also evaluated.