Although there is a growing tendency across society to spend salaries on basic necessities as soon as they are received, the tendency to resort to impulse spending and retail therapy is also on the rise. This increasing trend is beginning to extend to the older and more conservative segments of society, signaling a broadening reach.
This section analyzes trends in changing spending behaviors within Turkish society:
In this section, Prof. Dr. Hasan Kirmanoğlu uses data from the April 2026 Barometer survey to explo...
This section evaluates the reasons for choosing specific supermarkets based on brand commitment and...
Across Türkiye, electricity and natural gas bills alone account for approximately one-tenth of hous...
Although private sector employees are trying to bridge the gap with public sector employees through...
Although the trend of running discount campaigns in almost every sector in November began with “Bl...
The economic downturn is reflected in households' livelihood strategies. While cutting back on spend...
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