Change in Spending Behaviors

ÖZET

Although there is a growing tendency across society to spend salaries on basic necessities as soon as they are received, the tendency to resort to impulse spending and retail therapy is also on the rise. This increasing trend is beginning to extend to the older and more conservative segments of society, signaling a broadening reach.

This section analyzes trends in changing spending behaviors within Turkish society:

• When I shop, I spend money as if there were no tomorrow.
  
• When I feel down, I shop to lift my spirits.
  
• My paycheck is gone as soon as I get it.