Values
The value worlds of different segments of society through various topics such as family, religion, innovation, optimism, views on differences, trust in people, fear, gender, education, nationalism, individualism, competitiveness, competitiveness, scientism, solidarity, etc.
Religious Practices and Values
Distribution of religions and sects in the country; practices such as prayer, fasting and sacrifice and changes over the years; levels of religiosity; the impact of religion on daily life; religious values; perceptions of people of different religions and sects; evaluations of the relationship between politics and religion through current events.
Education
Levels of education; differences between generations; types of schools attended; expectations from the current education system; public opinion on changes in the system and on educational policies in general.
Migration and Immigrants
As one of the most fundamental dynamics determining mobility in society, we follow migration from villages to cities and from cities to metropolitan areas within the country, intentions to leave the country, and society's view of immigrants of the last 15 years, mainly Syrian refugees.
Life Styles
The status, behaviors, practices and world views of clusters having different lifestyles; ways of defining lifestyles.
The City and Urban Life
Practices of urban dwellers such as housing, transportation, shopping, evaluations; expectations from local governments; working, living and entertainment in Istanbul.
Polarization
Political polarization through current political issues; polarization index; reflection of polarization on daily life through values.
Health
Indicators that determine health status such as chronic diseases, body mass index, height, weight; nutrition and sports in relation to health; relationship with hospitals and doctors; access to the health system and satisfaction level; evaluations on health policies health during the pandemic; view on Covid-19 and other vaccines.
Social Justice
How social justice is defined and its relation to equality; evaluation of relevant state institutions; perceptions of vulnerable social clusters and their rights.
Social Identities
Identification with ethnicity, religion, nationality, gender, class; views on and distance to different identities; identity rights; discrimination; impact on voting preferences and political views.
Social Welfare
The conditions necessary for social welfare, changes in the perception of welfare and people's perceptions of their own position over the years, the relationship between welfare and politics and other social dynamics.
Well-being of Society
States of well-being and depression as measured by global indices, the impact of the economic situation and changes in different segments over the years.
Family Life
Composition of households; the concept of family and its repercussions in daily life; views on marriage and cohabitation.
Coexistence
People's willingness to live together with those they see as different from themselves and the obstacles to this. Particularly the secular-religious conflict, differences between generations, Kurds and the Kurdish problem, Alevis, Syrian asylum-seekers, homosexuals and other dynamics specific to Turkey
Distribution of religions and sects in the country; practices such as prayer, fasting and sacrifice and changes over the years; levels of religiosity; the impact of religion on daily life; religious values; perceptions of people of different religions and sects; evaluations on the relationship between politics and religion through current events.
Cultural Activities
The frequency and preferences of activities such as movies, concerts, museum visits; differentiation between social segments.
Sports
Sports spectatorship and fanship, types of sports of interest; frequency of doing sports and its relationship with health.
Technology
Use of artificial intelligence, cell phone applications, ownership of electronic devices, small household appliances; view on the benefits of technology.
Time Use
In addition to the classic time use research that tracks how people spend their 24 hours, findings on how different segments of society approach the concept of time, such as how they evaluate the speed of time and their perceptions of the future.
Family
Family composition; the relationship between family and household; definitions and expectations about family; family types; intergenerational relations; its role in social networks and solidarity.
Education levels; differences between generations; types of schools attended; expectations from the current education system; public opinion on changes in the system and general education policies.
Youth
Demographic profiles; consumption behaviors; political preferences and expectations of young people.
Women
Changes in women's demographic characteristics over the years; women's daily practices; differences between women of different generations; perceptions of women's role in society and religion.
Housing
Information on the places where people live and an overview of the concept of housing and the housing situation in Turkey: Home ownership and intention for acquisition; physical characteristics of households; perspective on public housing projects; tenancy, rent and mortgage loans.
Generations
Analyses of society by age groups and different life stages. Different segments such as young people, the elderly, working married people, care-giving housewives.
Settlement
People's daily practices, values and expectations depending on whether they live in rural, urban or metropolitan areas; urban dwellers' mental and material relationship with their "hometown"; the effects of metropolitanization.
Justice and Law
Overview of the concepts of justice and law; their repercussions on daily life; evaluations on current events.
Democracy
Assessments and expectations about the level of democracy in the country, institutions for checks and balances and relevant current events.
Foreign Policy
Public opinions, approval levels and evaluations on the government's general approach to and on foreign policy, and on its decisions and moves in certain current events and their effects on domestic politics.
Security
Sense of security in daily life and the factors that shape it; perception of security in government policies; evaluation of current events in terms of security.
Human Rights
Views on the concept of basic human rights; expectations regarding its scope; evaluations based on current political events; views on access to rights of the most vulnerable groups.
Nationalism
Definitions and sources of nationalism; its relationship with politics and political preferences; its impact on the view of current events.
Elections
Voting preferences and expectations for general elections; local elections and referendums; detailed post-election ballot box analysis and change maps.
Electoral Profiles
Demographic profiles of party voter bases and swing voters; factors determining their voting preferences; their opinions about party leaders
Civil Society
The role of civil society in politics; evaluations and expectations about its effectiveness through current events; membership and donations to civil societal / non-governmental organizations
Political Identities
Levels of identification with different political identities such as nationalism, Kemalism, political Islam; positioning on the right-left scale; emotions and distance felt towards different identities; the relationship between political identities and demographic characteristics and their change over the years.
Political Leaders
Grading the performance of political leaders; presidential scorecard; definition of leadership; leadership distance index.
Political Parties
Evaluations about and expectations for the discourse, decisions and policies of political parties through current events.
Social Movements
Public perception of social movements such as protests, strikes, Gezi events, Democracy Watches, social demands on cultural, ethnic and gender identities.
Local Governments
Voters' local election preferences; evaluations and expectations about municipalities; view on candidates and its role in party support; the role of local governments and their relations with the central government; the dynamics between the central government and the opposition local governments; the relationship of the Kurdish problem with the concept of local government; opinions on trustee appointments.
Government
Opinions and evaluations on the functioning of government institutions and public policies
Entertainment/Cultural Consumption
Preferences, ownership and consumption habits in different areas such as television, TV series, cinema, concerts, museums, National Lottery tickets, fast food, eating and drinking out, New Year's Eve, holidays, computer games, special occasions.
E-Commerce
E-commerce market size and changes over the years; changes in demographic groups; most frequently shopped categories; most popular sites and marketplaces;"Black Friday" shopping in November.
Brands
Brand preferences; society's view of brands and companies; the relationship between these views and politics; boycotting brands.
Ownership
Household ownership such as house, car, white goods, small household appliances; internet access; individual ownership such as mobile phone, computer, driver's license, passport, credit card, game console, fan products; demographic characteristics shaping these ownerships.
Basic Needs
The status of households and changes in meeting basic needs such as shelter, water, electricity, food; the role of and expectations from public institutions.
Banking
Bank account and credit card ownership; bank preferences; types of loans taken; usage habits.
Individual/Household Debt
Debt rates, amounts, objectives; borrowing plans; formal and informal borrowing methods; factors affecting indebtedness.
Work Life
Changes over the years in the demographic profiles of those involved in work life; positions, relationships, gender roles, job security and belonging in the workplace; unemployment and job-seeking; expectations from workplaces and large companies.
Economic Classes
Statuses, behaviors and preferences in society according to economic classes; characteristics that determine and differentiate economic classes.
Subsistence
Monthly changes in households' livelihoods; sources of livelihood and their evolution over the years; strategies in times of economic hardship.
Employment
Unemployment status; duration of job search; reasons for not working; profiles of households based on the number of employed members; assessments on the contribution of employment to society and households.
Private Sector
Society's view of the private sector, preferences for work, expectations of the private sector regarding its social responsibilities
National Economy
Assessments on and expectations regarding the general economic situation, economic policies and current developments; the impact of government decisions on household livelihood.
Investments
Individuals' investment capacity and investment methods.
Poverty
Definition of poverty; changes in the population size of the poor; practices; role of and expectations from public institutions; social assistance.
Environmental Awareness
Defining the environment and the impact of factors such as demography, relationship with nature and religion on this definition.
Environmental Issues
Awareness levels about environmental problems; prioritization of problems; responsibilities of institutions for solutions.
Natural Disasters
Assessments on events such as earthquakes, floods and fires and on political responsibilities; levels of disaster preparedness.
Energy
Household electricity consumption and bill amounts; types of heating; opinions on renewable energy sources and expectations from governments.
Climate Change
Assessments on perceptions and levels of concern about climate change, extreme weather events and current political developments
Sustainability
Statuses and views on social issues among the main elements of sustainability such as climate change, gender equality, eradication of poverty and hunger, quality of education, working conditions, social welfare.
Women's Rights
Awareness of women's rights; women's political representation and public support; views on the Istanbul Convention.
Gender Equality
Social support for gender equality; differences between the roles of women and men in everyday life, family, work and politics; the distance between discourse and practice in gender equality; differences between generations.
Economic Freedom of Women
Demographic findings on women's economic freedom through ownership, education, employment, housing, daily practices and the impact of religious beliefs and practices.
LGBTIQ+ Rights
Views on sexual orientations diverging from societal norms; distance felt to these groups; recognition of rights.
TV Series
TV series preferences in different periods; TV channel and platform preferences; differentiation in different social clusters, values through TV series.
News
Preferences for news sources; TV news channel preferences; transformations from traditional media to social media; the role of media and its relationship with politics.
Popular Culture
Popular culture preferences of society through mediums such as television, music, TV series and social media.
Advertisements
Trust in advertisements; value judgments about content of advertisements.
Social Media
Changes in social media usage over the years; the frequency and patterns of use; the dynamics and impact on society; evaluations of governmental decisions.
Yıldız Mah. Şair Naifi Sok. No: 2 Beşiktaş / İstanbul [email protected] +90 212 275 1766
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