6 Results
30.000 ₺
NEW
September'25 Barometer - 167
24 Sep 2025
14"
The Psychology of Consumption: A Look at New Spending Behaviors
While spending behaviors are influenced by socioeconomic circumstances as well as emotional decisions, the amount of money an individual receives significantly determines their spending habits. This is why the most common behavior is compulsive zero-day spending. A large portion of the working population spends their entire salary as soon as they receive it. The rate of those who engage in cata
Spending behavior
Consumption habits
Income–expenditure relationship
Socio-economic status
Emotional spending
Mandatory expenses
Zero-day spending
Rapid wage depletion
Working population
Disaster spending
Small reward mindset
Age groups
Spending-to-income ratio
Financial vulnerability
Everyday economic practices
9.658 ₺
April'25 Barometer - 163
30 Apr 2025
13"
Should Brands Take Sides?
The section examines the views of Turkish society on companies expressing their opinions on various issues, their political views and stances on issues on the public agenda, as well as the opposition's calls for boycotts and the investigations opened against artists who call for boycotts:Companies should/should not express their opinions on various issues.Before purchasing
Corporate social stance
Brands and politics
Consumer preferences
Political consumption
Corporate neutrality
Brands in the public agenda
Opposition-led boycott
Boycott and the economy
Investigations into artists
Freedom of expression
Social polarization
Consumer behavior
Corporate responsibility
Political perception
Should brands take sides?
3.968 ₺
December'24 Barometer - 159
31 Dec 2024
6"
November Sales
The episode analyses whether the adult population of Turkey above the age of 15 shopped during the discounts in November and what kind of products they purchased using which platforms:
Did you shop online in November, and if so, which products did you buy?
Where and from which websites did you shop?
How much money did you spend on your online shopping in
November discounts
Black Friday
Internet shopping
Internet retailing
Marketplace
Trendyol
Hepsiburada
Amazon Çiçekspeti
n11.com
Temu
Sahibinden
PttAVM
Pazarama
Discount
Shopping
Clothing Shoes
Shoes Electronics
Cosmetics Personal care
KONDA Barometer 2024 Almanac
₺
31 Dec 2024
1'05"
How did KONDA Barometer spend the year 2024?
As we leave the year behind, we wanted to take stock of how KONDA Barometer spent the year 2024. Since March 2010, KOND
Almanac
Barometer
18.979 ₺
October'23 Barometer - 146
31 Oct 2023
34"
The Relationship of Society with Sports and Perception of Sports Sponsorship
We examined society's relationship with sports and the perception of sports sponsorship:Sponsoring/supporting cultural and sports activities brings prestige to companies.Sponsorship spoils the spirit of sports.When shopping, I prefer the products of brands that support/sponsor my favorite team.I prefer to buy products that are advertised by athletes I like
Barometer146
sports sponsorship
relationship with sports
Olympics
women's volleyball team
product preferences
advertisement
advertising
volleyball
sponsorship
April'22 Barometer - 130
₺
30 Apr 2022
20"
Media Perception and Consumption
The section evaluates media perception and consumption in Turkey through themes such as preferred TV channels for news, social media use, digital platforms, ownership, internet, and attitudes toward online shopping and social media:
Media perception
Media consumption
News consumption
Preferred TV channel for news
Social media usage
Social media applications
Video calling
Digital platform subscriptions
Subscription
Ownerships
Internet usage
Internet and shopping
Media in Turkey
Digital media habits
Subscription habits
Relationship between the internet and media
