E-Commerce
E-commerce market size and changes over the years; changes in demographic groups; most frequently shopped categories; most popular sites and marketplaces;"Black Friday" shopping in November.
7 Results
10.000 ₺
NEW
October'25 Barometer - 168
31 Oct 2025
21"
Waiting for the November Sales
This content was prepared by analyzing in detail the responses to the question “Which of the following categories did you postpone shopping for until the November sales period?” asked as part of the KONDA October 2025 Barometer, based on different social profiles. The analysis examined the groups that postponed their shopping until the discount period based on variables such as gender, age, inc
November discounts
Consumer behavior
Shopping
Tendency to postpone purchases
Economic planning
Price sensitivity
Digital consumer behavior
Socioeconomic profiles
Clothing
Shoes
Cosmetics and personal care
Electronics
Mobile phones and accessories
Small household appliances
Home textiles
Furniture
Food
Cleaning products
Books
stationery
and hobby materials
Sports and outdoor products
Mother/baby products
Pharmacy and health products
Pet products
Financial hardship
Spending planning
Consumer strategy
Saving behavior
Economic vulnerability
Opportunity tracking
Differences between income groups
Consumer segmentation
Online shopping
Social media use
Youth economic adaptation strategies
Women's consumption strategies
Waiting behavior and patience economy
Seasonal planning of the modern consumer
Durable goods and trend products
Discount tracking for basic needs
Discount-waiting psychology
Relationship between consumption and technology
Sociological reflections of November discounts
Opportunity-focused shopping
Consumer journey
Price/value perception
November sales
30.000 ₺
NEW
September'25 Barometer - 167
24 Sep 2025
14"
The Psychology of Consumption: A Look at New Spending Behaviors
While spending behaviors are influenced by socioeconomic circumstances as well as emotional decisions, the amount of money an individual receives significantly determines their spending habits. This is why the most common behavior is compulsive zero-day spending. A large portion of the working population spends their entire salary as soon as they receive it. The rate of those who engage in cata
tüketim
harcama
alışveriş tercihleri
online alışveriş
kasım indirimleri
September'25 Barometer - 167
₺
24 Sep 2025
3"
Who Uses E-Commerce Websites?
The practice of shopping on e-commerce sites is steadily increasing. Trendyol has rapidly increased its market share and gained clear leadership. Socioeconomic status determines the use of e-commerce sites, but it's also possible to observe variations in spending behavior. The percentage of Trendyol users in the general population is 52 percent, while Amazon users are 11 percent. Trendyol users
3.968 ₺
December'24 Barometer - 159
31 Dec 2024
27"
November Sales
The episode analyses whether the adult population of Turkey above the age of 15 shopped during the discounts in November and what kind of products they purchased using which platforms:
Did you shop online in November, and if so, which products did you buy?
Where and from which websites did you shop?
How much money did you spend on your online shopping in
November discounts
Black Friday
Internet shopping
Internet retailing
Marketplace
Trendyol
Hepsiburada
Amazon Çiçekspeti
n11.com
Temu
Sahibinden
PttAVM
Pazarama
Discount
Shopping
Clothing Shoes
Shoes Electronics
Cosmetics Personal care
KONDA Barometer 2024 Almanac
₺
31 Dec 2024
1'05"
How did KONDA Barometer spend the year 2024?
As we leave the year behind, we wanted to take stock of how KONDA Barometer spent the year 2024. Since March 2010, KOND
Almanac
Barometer
2.964 ₺
December'23 Barometer - 148
31 Dec 2023
43"
Shopping Practices for November Discounts
The episode analyzes whether the Turkish adult population over the age of 15 shopped during the November sales and what kind of products they bought:Did you shop online in November, and if so, which products did you buy?
November sales
shopping
consumption
April'22 Barometer - 130
₺
30 Apr 2022
20"
Media Perception and Consumption
The section evaluates media perception and consumption in Turkey through themes such as preferred TV channels for news, social media use, digital platforms, ownership, internet, and attitudes toward online shopping and social media:
Media perception
Media consumption
News consumption
Preferred TV channel for news
Social media usage
Social media applications
Video calling
Digital platform subscriptions
Subscription
Ownerships
Internet usage
Internet and shopping
Media in Turkey
Digital media habits
Subscription habits
Relationship between the internet and media
